WHAT?
Uittokalusto is the biggest online store in Finland for forestry products. The goal of the campaign was to show useful and high-quality products from their webshop and to drive traffic and purchases using a special landing page and discount code.
The influencer in this campaign was Amskidabamski, a popular Finnish creator known for her honest, practical and relatable content. The main content was a YouTube video, supported by posts on TikTok, Instagram and Facebook.
HOW?
Image managed the campaign from beginning to end. We supported Uittokalusto in finding the right influencer, shaped the campaign around clear commercial goals, and handled all agreements and execution.
Amskidabamski was chosen because her content and audience were a strong fit for Uittokalusto’s target customers. The concept was developed to highlight key brand messages in a way that feels natural to the viewer but is also built to deliver real commercial value.
The campaign included a dedicated landing page and a discount code to encourage conversions and make performance easy to track. All decisions were guided by business impact and results, while keeping the content authentic and relevant to the influencer’s audience.
WHY?
Uittokalusto wanted to increase awareness of their webshop and drive more qualified traffic from the right audience. The goal was to combine authentic influencer content with a clear commercial structure to boost both brand visibility and sales.
The campaign was designed to feel like part of the influencer’s natural content, not like a traditional ad. By featuring real product use and personal recommendations, the campaign built trust and encouraged action. Every element was designed to support measurable business goals while staying true to the influencer’s tone and audience.
NUMBERS
The campaign launched in April 2025.
The tracking period is currently ongoing and results will be added to this page later.
