WHAT?
Supercell wanted to introduce Midas Merge to a new target audience and drive downloads through a campaign specific link and QR code. The campaign highlighted the game’s relaxing vibe, cute characters, and story-driven gameplay. The main target group was women and casual mobile gamers interested in visually pleasing, lighthearted games.
HOW?
Aurikatariina was selected as the face of the campaign. Known worldwide for her emotional, inspiring cleaning content and authentic presence. Her storytelling, sense of everyday beauty, and deep connection with her followers made her the perfect match for Midas Merge.
The integration was carefully crafted to blend seamlessly into Aurikatarina’s natural video style. The client wanted the content to feel like Aurikatariina’s own and not like a regular advertisement. This matches our way of working. We create commercial content that feels natural and enjoyable to watch. The campaign was integrated into a cleaning video, allowing viewers to experience the calm of gameplay without being distracted by traditional advertising elements.
WHY?
Image acted as the commercial producer of the campaign, representing the influencer throughout the process:
Negotiated the commercial structure and handled international agreements
Ensured seamless alignment between the content style and the game’s brand
Guided execution to maintain the influencer’s authenticity and the brand’s core message
NUMBERS
A truly impactful and brand-supporting campaign that delivered new users to Midas Merge, while giving Aurikatariina a fresh new way to engage her audience. She was able to focus fully on creating content, trusting Image to handle all commercial and contractual matters on the global stage.
High watch time and viewer engagement
Strong click-through and QR scan activity
Commercial message blended naturally into the content
