WHAT?
Autolähde aimed to strengthen its position as a modern electric vehicle dealer and highlight attractive financing deals on selected EV models. The campaigns targeted both private and corporate customers interested in electric driving.
HOW?
The first collaboration introduced the new BYD electric car brand to the Finnish market. Known as a “Tesla guy,” Lauri Vuohensilta presented BYD as a compelling alternative to Tesla. His genuine interest in new technology and honest first impressions made the content highly credible.
Lauri is a Finnish entrepreneur and one of Finland’s most well-known social media personalities. His YouTube channel, Hydraulic Press Channel, where objects are crushed with a hydraulic press in an entertaining way, has tens of millions of followers worldwide.
The content highlighted BYD’s advanced features and Autolähde’s competitive financing offer, encouraging potential buyers to act during the campaign period. True to Image’s philosophy, the content was marketing entertainment – not just advertising, which made it feel authentic and engaging in the eyes of the audience.
The second campaign tapped into Lauri’s everyday life. His old van was constantly breaking down and creating a natural context to introduce Maxus electric vans as a new alternative.
The campaign video followed Lauri and his partner Hanna loading up the van and heading to a motorbike track. Practical, story-driven way to showcase Maxus features. Autolähde’s financing offer was again brought forward as a key buying incentive. Once more, the focus was on entertaining, relatable content that resonated with the audience.
WHY?
Image led the campaign strategy and production:
Selected an influencer with a genuine connection to the topic
Ensured content credibility and brand alignment
Planned the structure, timing, and CTA messaging to support campaign goals
Verified that the influencer’s audience demographics matched the client’s target group and CPM
RESULTS
The influencer collaborations delivered concrete value for Autolähde:
Strong visibility, highly engaging content, real commercial results and all with the right audience.
Broad visibility among engaged audience
Increased brand credibility for BYD, Maxus and Autolähde
Highly authentic and action-driven product showcase
Relatable storytelling combining daily life with humor
Clear call-to-action that directed traffic to Autolähde
